A Guy On The Go
Check out what the Island Sun Times has to say about Dennis:
My hobbies include: Coaching youth football & baseball, playing with my kids, concerts, & Green Bay Packers football
My favorite sport is: Football
In my CD player right now: Sugarland
My favorite food is: Seafood
My favorite way to "chill out:" Playing sports, movies, relaxing at the beach, spending time with my kids.
Blessed with business savvy, Dennis Ligon keeps his eyes on the prize his goal to turn his six-salon chain into an empire of 20-stores or more.
Dennis was inspired to open a tanning salon about 15 years ago. "I had some bad experiences at other tanning facilities, so I thought that I could create a salon model that offered much better customer service," he recalled. "I actually invested my life savings to open Sundays Blue Box Tanning Resort in 1993, and we've added five locations over the years. My ultimate goal is to have 20-30 Sundays salons in the Virginia Beach area."
As President of a growing salon chain, Dennis's duties vary. His days are spent working on the business, implementing systems for its growth, marketing and promotions and scouting areas for future development. "What I love most is the interaction with our staff and clients," he said. "It's very rewarding to watch individuals grow into their positions and see their confidence improve over the years."
Dennis was nominated for "Tanning's Guys On The Go" by Lewis Henry, president of lotion maker, Devoted Creations. "We think the Devoted Creations product lines are fantastic, and we're even more impressed with Lewis's dedication to the salons that carry the lotions," Dennis commented. "When our staff required training, Lewis personally came to our salon. Our team was so motivated that they sold over 1,600 bottles of Devoted Creations products in two weeks!"
As for the accomplishment he's most proud of, Dennis is quick to mention his tanning business. Perhaps that's why friends and family call him the "Tanman." The decision to leave a business that required extensive travel and devote 100 percent of my efforts to growing the tanning business was a scary proposition at first, but I was motivated by wanting to spend each day with my two children"Josh and Jordan," he explained. "The business grew, and it turned out to be the best decision I could ever have made."Read the entire article here.


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